Indiana Fever Continues Partnership with Salesforce
Multi-Year Sponsorship Agreement Extends Jersey Sponsorship
WEB INDIANAPOLIS
The Indiana Fever, a professional basketball team in the Women's National Basketball Association (WNBA), has announced a multi-year sponsorship extension with Salesforce, a global leader in customer relationship management (CRM) software.
Salesforce, which became the Indiana Fever's jersey sponsor in 2019, will continue to have its logo prominently displayed on the front of the team's jerseys. Additionally, the sponsorship includes a range of marketing and promotional opportunities that will enhance Salesforce's visibility and engagement with the Fever's dedicated fan base.
"We are thrilled to continue our partnership with Salesforce," said Fever President and General Manager Tamika Catchings. "Salesforce is a global leader in their field, and their commitment to our team is a testament to the growing popularity and recognition of women's basketball. We look forward to continuing to work together to inspire and empower our fans and community."
The Indiana Fever is one of the most successful teams in the WNBA, having won two championships in 2012 and 2015. The team plays its home games at Gainbridge Fieldhouse in Indianapolis, Indiana, and has a strong following among basketball fans in the region.
Salesforce's sponsorship of the Indiana Fever aligns with the company's commitment to supporting women's sports and empowering women athletes. Salesforce is also a sponsor of the Women's Tennis Association (WTA) and the United States Women's National Soccer Team.
"We are proud to continue our partnership with the Indiana Fever," said Sarah Franklin, Salesforce's Chief Marketing Officer. "The Fever are a world-class organization that shares our values of innovation, teamwork, and community engagement. We look forward to working together to make a positive impact on the lives of our fans and the wider community."
Comments